Athens Boutiques Offer Unique Fashion and Excellent Quality

The fashion industry in Greece has developed over the years, not only following trends but making its own statements. Young upcoming designers with innovative ideas, all time classics who have won the appreciation of the public over the years, original styles can all be found in various boutiques in Athens, several of which import international brands. Orsalia Parthenis continues her fathers tradition in the creation of “chic sportif” based on the same concept and quality evoking a bohemian mood.  Minimal designs and a discreet polymorphism are characteristics of Akira Mushi fashion, Hallelujah by designer Eleftheria Domenikou, expresses genuine and uplifting concepts on clothes and through these on the body and the soul,  Ioanna Kourbela collections are based on natural fabrics, linen, silk, wool and are well known for their subtle movement, minimalistic aesthetic and the charm of classical harmony,  at the Rita Pateroni boutiques , you can find clothes for every occasion, from simple every day dresses to haute couture and bridal creations, Juju de Kokimo is all about silk, cotton and wool used creatively and with sophisticated style, at Suvenir in Halandri you can find elegant creations by Greek and Cypriot designers, Treasure House in Psyrri is the ideal place to discover vintage treasures, Zooms Fabrica designs playfully with special attention to each garment, at Favela you can find impressive fashion selections with great personality




At Favela in Kolonaki you can find many small treasures. This boutique is a veritable fashion treasury. Alternatively, extreme, romantic, definitely unique brands and great quality for women of all ages who like to dare to be different. Brands...  Read More

Zooms Fabrica
Photo courtesy of Zooms Fabrica


Zooms is a group who design womens and childrens garments and also accessories. They like colors, quality fabric and love buttons. This small company produce a limited quantity of items, with special attention to each single garment, which are...  Read More



Hallelujah is a brand based on an idea by designer Eleftheria Domenikou, which started in 2008, aiming at exploring the identity and the form of contemporary clothing and also to free it from exaggerated decorative elements which she always...  Read More

Treasure House
Photo courtesy of Eleni Onasoglou Model: Noelle M. Con DelaTou @ VN models


Treasure House started out in 2006 as a private collection of collector George Karras. This collection contains clothes of special value, many of which are well known brands, and accessories mainly from the fifties, sixties and seventies, from...  Read More



Akira Mushi is a small Greek company producing clothes and accessories. Suitable for all ages and body types, their clothes adapt to each individual personality. Using a wide variety of fabrics, with a limited but continuous production, new...  Read More



Suvenir means memory, remembering, reminiscence. This is how Suvenir appeared, in December 2012, like a memory from a dream. Situated in the lively neighborhood of Halandri, north of Athens, Suvenir is an original fashion space, where you can...  Read More



Tzo Babaris is the designer behind the Greek Fashion brand JUJU DE KOKIMO, which means '' the charm of the warrior''. Tzo always loved designing most of her own clothes until she decided in 2011, in the heart of the economic crisis in Greece, to...  Read More



Ioanna Kourbela, with sartorial, stage directing and fashion design studies, is head of the creative department of Kourbelas Knitwear since 2003, when she presented her first collection. Two years later the company was renamed K3 wearable...  Read More



The Rita Pateroni brand, has three boutiques in Greece, two in Athens, and one in Thessaloniki. Rita was the founder, and her daughter Liana is the lead designer of the fashion house, for some years now. Her designs are distinguished for...  Read More



Dimitris Parthenis opened his first store in Athens in 1970. His next venture was the Mykonos¢ store in 1978, a great source of inspiration for the designer, but also the stepping stone for international recognition. Today the Parthenis...  Read More


Meet Nelly Paraskevopoulou

Born and bred in Athens, Nelly went on the move after finishing high school and spending some years working in textiles.  For her, Italy was the next chapter. But, after 12 years, it was back...  More About Nelly