True to its name, this is truly the Most irresistible Shop in Hilo. The 37-year-old shop has intrigued visitors and children for decades, and recently celebrated one year under new ownership. It's not surprising that the new owner is a local mother who spent her child hood going into the shop and being fascinated by it's goods. The shop is a purveyor of all things interesting, eclectic, and sometimes quirky. From Hilo themed gifts and T-shirts to a wide array of books that reflect the local style (such as the Big Guide to Potluck Dishes), visitors never know what they'll find here. Sunglasses, earrings, locally made jewelry, candles, cook books, soaps, toys, aprons, aloha wear, the list really goes on and on. The shop is located right across from the ocean on Bayfront and is nestled among other shops and the relaxed hustle and bustle of Downtown Hilo.