Locally designed clothes in In4mation — Photo courtesy of In4mationLocated in the heart of Chinatown, the Human Imagination is the name of a boutique started by In4mation, a popular line featuring skateboarding, surf and street-style clothing, gear and shoes. Founded and designed by four local friends, the In4mation brand has gone from a modest beginning to a popular brand that is still growing.
It's a hot Honolulu shopping spot that represents the hip culture of the island, and is the latest addition to their line of stores. Also in the shop are other popular well-known brands representing the unique vision and style of the owners and designers.
Human Imagination (hi) — Photo courtesy of Human Imagination
According to the owners, the concept of the name In4mation was from a popular cartoon Voltron, in which unique characters assembled to become one indestructible machine. The name In4mation and the "plus" logo mark symbolize a unique bond and signify In4mation's positive outlook and welcoming attitudes attained by exploring varied paths of life. Often part of nighttime functions such as Chinatown's First Friday and other art nights and celebrations, the boutique is open until 8 pm and serves as a hangout for friends.
Chinatown, as the home to the latest In4mation shop, is representative of the eclectic and unique collection in the store. Doing something different than mainstream retailers is a goal of the crew at In4mation, and that's what they've succeeded in doing.