Looking for fashion-forward clothing at an affordable price? Like creative designs from local, national and international talents? Indianapolis has the place for you – Pattern Store – opened just in time for the holidays.
Pattern Store spotlights local talent and more — Photo courtesy of Pattern Store
“Growing the local fashion industry and creating an infrastructure for small fashion businesses to be able to operate, make and sell product, all without leaving the state, has been a labor of love,” says Executive Director Polina Osherov.
Opened on Mass Ave on Aug. 1, 2014, the Pattern Store is a physical hub where both makers and lovers of fashion can connect on a daily basis.
“Mass Ave is a well-established district in the downtown Indy area known for its locally owned small businesses,” Osherov says. “It was a natural fit.”
Pattern Store carries local, national and international designer fashions — Photo courtesy of Pattern Store
The store carries men's and women's clothing, as well as accessories and jewelry. Local brands include Rue Violet, Studio NTK, House of 5th, VDGN, Hayes & Taylor, VCTY, No Bad Ideas and United State of Indiana. National brands include DOPE, Buffalo David Bitton, Vitaly, Rustic Dime, Achros, Black Swan, 7Diamonds and Akomplice.
“While the store does not carry all local brands, 35 percent of our products come from local designers and artisans, and the hope is to help grow, mentor and incubate local talent until that percentage tips to 65 percent local,” Osherov adds.
Opened Aug. 1, 2014, the Pattern Store is located on Mass Ave in Indianapolis — Photo courtesy of Pattern Store
Owned by the nonprofit Pattern organization, the store was a natural progression of Pattern's organizational purpose to grow the local fashion design industry.
“We started out just wanting to build the local fashion community and help people working in fashion, whether at bigger companies or in their own homes, to connect to one another,” Osherov says.
Pattern Store offers clothing and accessories for men and women — Photo courtesy of Pattern Store
That goal pawned an internationally distributed and award-winning fashion publication, Pattern Magazine, that's focused solely on creatives in Central Indiana. Pattern Store was the next evolution.
“Our community counts over 1,000 people as members, and while the store is very new and not profitable yet, we have seen many community and industry building benefits come out of its young existence. So from that standpoint, it has been a great success already,” Osherov says.
“The thing that sets us apart is that we are the only (that I am aware of) non-profit, fashion industry networking/advocacy group with a publication, a store and regular networking events that's run entirely by volunteers," says Osherov. "The goal is to become self-sustaining in the near future.”
The Pattern Store is a new spinoff from "Pattern Magazine" — Photo courtesy of Pattern Store
Designed by Christopher Stuart of LUUR Design, the Pattern Store is part of the Riley Area Development Corporation's Retail Incubation Program.
Those who label Indy as “fly-over-land” or a behind-the-times place haven’t visited lately, Osherov adds.
“The Indianapolis of 2014 is not the same city it was in the 80s or even in early 2000s. I moved here from Chicago in 1999, mostly due to cost of living and the city has been evolving non-stop since the mid-2000s, with many exciting things to come on the horizon,” she says.
“The way that Pattern and its core purpose have been embraced by city and business leaders, as well as other local nonprofits and small business owners, is testimony to Indy's maturity, growth and transformation into a pretty darn awesome city. While Indy's charms are not front and center like some of the better regarded and more popular places,” Osherov concludes, “there are many wonderful things to be discovered here if you just take the time to go beyond the surface appearances.”
Stop by the hip and trendy shop at 877 Mass Ave and see what Osherov means. Bring some spending money with you, because you’re likely to walk out with some new fashion find.
The Pattern Store on Mass Ave features men's and women's fashions and accessories — Photo courtesy of Pattern Store