In a city that claims to be the former fashion capital of the world, Florence is proud to be the headquarters of the fashion giant Gucci. What's more, shoppers can visit both the brand's main store and a museum devoted to its history to get their Gucci fix while in Florence.
A Gucci bag — Photo courtesy of Mathieu Lebreton
Today, Gucci brings in billions of euro in revenue, and it's considered one of the most recognizable fashion companies worldwide. Making sure you stop by the main store on Via de Tournabuoni is a must. You’ll find some of the most exquisite leather products in the city, and it’s impossible not to feel surrounded by luxury when you take a step inside.
Whether you're looking for the highest quality in clothing or in accessories, nothing is more Florentine than purchasing a purse or a scarf from the decadent Gucci store.
The Gucci legacy continues in Florence, where the company was founded: a Gucci museum has been constructed in the Piazza Signoria next to the Palazzo Vecchio, where guests can learn about the history of the family and its influence on fashion.
It’s worth stopping by here if you have an interest in fashion and want to see what all goes into the process of making quality Gucci products.
A family enterprise, the company was originally started by Guccio Gucci and included his sons in 1921. Florence had long been known for its luxurious leather products, and Gucci combined both an elevated standard of quality and style from Paris and London, perfectly molding together tradition and modern fashion.
Originally specializing solely in leather and silk products, Gucci then began to expand their stores to other locales in Italy, including Rome and Milan.
The Gucci Museum in Florence — Photo courtesy of Gucci Museo
Gucci has also expanded to include ready-wear items, and they continue to grow and improve in order to meet a modern market. Whether you're looking for a classic piece or something you can wear out, Gucci continues to look to a new demographic and add to its already impressive catalogue.
They’ve expanded some of their designs and have set up a new headquarters on the other side of the Arno River, further deepening a connection with Florence.
Late spring and early summer is a great time to visit Florence if visitors want to participate in Florence’s fashion tradition. Though the city holds events throughout the year, this is the best time to see what is new on the runway and what you will eventually see in stores in the States.
Gucci is open every day from 10 a.m. to 7:30 p.m. on Via de Tornabuoni, while the museum welcomes guests from 10 a.m. to 8 p.m. all days of the week except Thursday, when it stays open until 11 p.m. Admission to the museum is normally 7 euro, but it's discounted to 4 euro on Thursday nights after 8 p.m.