Expert Tips


Look stylish in Italy's former fashion capital

Florence was once the location of some of the best women's fashion in Italy. Although some of that has changed, you can still find most of the name-brand stores you have come to associate with high-fashion. Whether you are looking to update your wardrobe to look more European.


No visit to Florence would be complete without heading to Gucci and seeing their world-famous museum. Along with touring the halls of the building and seeing the story of its foundation, you are also allowed a glimpse into the way their items are made. Whether you choose to buy something is up to you, but it can be a perfect way to bring Florence back home with you.


If you're thinking about something a little less expensive, Luisaviaroma is the perfect place to find unique items with an Italian twist. It has just the right amount of flavor of high fashion with slightly lower prices.



Finding the perfect pair of shoes can be a challenge, but less so when you are in Florence. One place you will definitely want to stop is Aquazzura--a new location that opened up and that houses some of the best shoes in Italy. Harkening back to...  Read More

Museo Salvatore Ferragamo
Photo courtesy of Ferragamo Shoes


Leather products and items you might need for accessories are located at this high-end shop located right in the heart of Florence's shopping center. You'll find beautiful, hand-crafted accessories you can use for years, and the staff is some of...  Read More



Offering some of Prada's best-known items, you'll find some brand new styles from the designer as well as old classics. When you are looking for gift ideas or you want to find something truly special for your loved one, Prada makes it easy for...  Read More

Photo courtesy of So Stylish So Sweet


Every now and then, it can feel good to venture outside of the typical clothing you see in the windows in the main shopping district. Luisaviaroma has that high-fashion feel without being too stuffy. You can find clothing here for every event,...  Read More



If you are going to purchase anything specific in Florence that will last you years, consider looking into a leather jacket made personally for you by leather maker David Cerasi. Cerasi is well-known for being one of the most prominent names in...  Read More

Echo Firenze
Photo courtesy of Essedicom


Echo gets you out of the main shopping area and looking at new items that you might not have before. While choosing unique and stylish options. you can find pieces that you might have overlooked at other shops or that you won't be able to find...  Read More

Airport - Flr


Versace becomes more and more of a staple in Florence as a place to go when you need a new wardrobe. The clothing is designed with gorgeous details that make it truly rememberable. It's not the cheapest of clothing in the city, so be sure to be...  Read More

Airport - Flr


Dolce & Gabbana has become another well-known name in the fashion industry, and the clothes that you will find here are fit for any fancy event that you might be in Florence for. This is the place for stunning gowns and delicious shoes fit...  Read More

Airport - Flr


For a truly Italian, classy look, you can't go wrong with the Florence location of Giorgio Armani. Finding that classic Italian style is easy when you stop by the Armani shop, where you will find suits and accessories that will not only last you...  Read More



Nothing is more Florentine than Gucci, and the city takes to celebrating the fashion company through its delightful store and its wonderful museum. First, take a look at the Gucci story and how it began as a local name. Growing to include stores...  Read More


Meet Alexa Schnee

Currently residing in Florence, Alex is a travel writer and author. She is addicted to coffee, reading, and seeing new places. She has been to near fifteen different countries in Europe, all...  More About Alexa