The Cinecitta Studios in Rome are to Italy what Hollywood is to the world. Built in the late 1930s during fascist rule, the initiative was devised to inject some life into the Italian film industry, and that it did. The Studios are open to the public with tours of the backlots running daily and a permanent exhibition, Cinecitta si Mostra (Cinecitta on Show), depicting and showcasing the history of film. The exhibition can be viewed with or without a guided tour and is open daily except for Tuesday, from 9:30am to 7:00pm. Entry is €10 for adults and €9 for children and with the guided set tour is €20 (adults), €15 (children).