Cabbies in Rome go high-tech — Photo courtesy of rmloweThose who feel the need to stay connected at all times will take comfort in knowing that taxi cabs in Rome are going high-tech. As the competition is already fierce in the Eternal City, the cab company called Samarcanda has decided to up the ante by offering free Wi-Fi connection to all of its customers. The cab company started offering the wireless internet service in late February.
All customers have to do is simply ask their driver what the password is and voilà! They are connesso. The company Samarcanda, which operates more than 350 cabs in Rome, also offers other user-friendly services to its clients that make reserving a taxi all the more easy.
Unlike some cab companies that only accept reservations made by phone (which can be difficult for tourists who don't have a strong command of Italian), Samarcanda allows customers to book a cab online using their site in various languages including English.
No cash on hand? Not a problem. Samarcanda's taxis all gladly accept payment with credit cards including MasterCard, Visa, Diner's Club and American Express. The new initiatives come at a time when taxi drivers have been battling with the new Italian technical government against reforms that would open up even more taxi licenses in Rome and all over Italy.