The Prati area has a fantastic array of shops for travelers to do a little retail therapy. Two famous shopping streets in the area are Via Ottaviano and Via Cola di Rienzo. Up and down Via Ottaviano, you can find all sorts of women's clothing stores and shops specializing in accessories. Whether you're looking for Italian handmade leather boots, a purse, jeans or even gourmet coffee from Castroni, you're bound to find it here on Via Cola di Rienzo. Not too far from Via Cola di Rienzo, in Piazza Cavour, there's the fabulous Enoteca Costantini where you can pick up a fine bottle of Brunello di Montalcino or Morellino di Scansano for your friends and family back home. Lastly, this neighborhood is famous for its mercato all'aperto. The most famous in Rome, the Mercato Trionfale is located in the heart of Prati. Here you can buy freshest fruits, vegetables, meats and cheeses with over 200 stalls to choose from.