Twenty four hour drug stores much like CVS and Walgreens in America have finally opened in Rome. The first of the Essere Benessere stores to open in Rome is located in the Prati neighborhood. The concept of anything being open 24 hours a day, 7 days a week has been pretty much foreign until now. Not only can one buy vitamins and over-the-counter drugs, but one can also do a little bit of grocery shopping too. The new store sells everything from produce, salads and take-away sushi to books, magazines and cleaning products. Unfortunately, the new store doesn't sell prescription drugs as it's a para-pharmacy and isn't licensed to fill medicine with a prescription. The company, Essere Benessere has taken over virtually all of the former Blockbuster locations in Italy to open their new innovative drug store offering convenience that's all'americana.