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Christmas is one of the most beautiful times to be in Rome. The narrow streets of the historic center light up with strings of Christmas lights while enormous Christmas trees are erected in the most iconic piazzas, such as in front of the Colosseum and St. Peter's Basilica. The holiday atmosphere is rounded out by shop windows dressed with some of the best things Italy is known for: fashionable clothes and accessories. If this is the kind of shopping you're after, than the streets around Via del Corso should be your starting point. Here you can find many brands like Zara and Gap, along with some particularly Italian ones. For high-end shopping head to sparkling Via Condotti that ends at the Fendi store lit up for Christmas.
The new Rinascente has just opened on Via del Tritone and this high-end, luxury department store has all the brands for men, women and children, plus a rooftop terrace and gourmet food court.
If you like vintage shops or small boutiques, then the area of Monti is where you'll want to shop as new boutiques pop up all the time. Via del Boschetto has the largest selection. On the weekend in Monti there is a market where you can find anything from vintage telephones to handmade jewelry.
For Christmas goods, like statues for nativities and tree ornaments, the Christmas market in Piazza Navona is back after the city council had banned it for a couple of years. The market is a great spot to get in the Italian holiday spirit, as there are plenty of sweets, snacks and fun for kids too.