Once you make your way to the third-floor space that houses the retail showroom of Sedia, you'll find a stylish collection of furniture with both functional and artistic appeal.
Upon entry, you'll be taken by the beauty of what sits on the floors and hangs from the walls. There are sofas, sectionals, tables and chairs set up to be shown off in this space that's uncrowded yet full of choices. The walls are lined with a mix of Italian mirrors, as well as art by local artists, and they're all for sale. Overhead, you'll see chairs hanging, ready to be taken down and tested at a moment's notice.
Sedia's art and furniture selections — Photo courtesy of Jessica Polizzotti
Founded in 1981 by an architect living in Italy – who would return to Boston with pieces of furniture for friends – Sedia has maintained a presence in Boston for many years.
An owner with a big heart, he employed many of his neighbors' kids as after-school and summer help, training those who stayed in all aspects of his business. In fact, the original owner eventually sold it to one of them: current owner Dan Weldon, who purchased Sedia in 2011.
A true Bostonian, Weldon is a well-educated, down-to-earth guy who has a passion for design and the furniture he sells. A graduate of nationally acclaimed Boston Latin School, he went on to complete his college studies at UMass Boston. Upon graduation, Weldon remained in the city and at the company he now owns.
He speaks fondly of his rise through the company's ranks. Starting at Sedia in 1996, while a college student at UMass Boston, Weldon began with a broom in hand, sweeping floors for a little spending money as he worked towards his degree; he never left.
Rising through the ranks, Weldon's literally done it all, including taking Sedia into the 21st century by building its web presence.
Classic style at Sedia — Photo courtesy of Jessica Polizzotti
On-the-job training has made Weldon an expert in the furniture Sedia selects. Much like the world of fashion, the world of high-end furniture sees styles changing each year. Weldon stays current on trends, making an annual trip to Milan for the highly anticipated unveiling of Italy's furniture must-haves.
When asked what styles are timeless and classic, like a little black dress, Weldon shares that black and chrome are always in style in the furniture world; he stocks plenty.
Warm and welcoming, Weldon puts you at ease when speaking about the high-end furniture within his shop – including a $15,000 manufactured white leather sofa that adjusts in so many ways; it's so comfortable that it will have you pining for it long after you leave.
He's also just as excited to feature the Fatboy line of indoor/outdoor bean bag seats that adjust to accommodate various seating arrangements and come in at a far lower price point of $200.
Spouting off furniture facts is second nature to Weldon, who can tell you, in detail, about the history of the functional arts he sells and how to use them best. A lovely, quirky seat that offers little lounging comfort might be functionally and fashionably used as a foyer seat to catch the eye of friends and allow you a spot to put on shoes, for example.
His artistic eye allows him to work with local artists and host art shows within his space. A lively evening scene, these free shows let you peruse the walls and socialize while utilizing the furniture. It's just another way that Weldon brings his Boston roots into his business.