Inside the New Balance Store — Photo courtesy of Regan Communications
New Balance is more than a brand of athletic wear; it is a Boston-based retailer that remains committed to manufacturing their product locally, and does so a mere 30 miles north of Boston in Lawrence, MA. New Balance has been offering a quality product for years, but recently has reached out even further to open with retail locations that are more than a place to buy running shoes; they are actually an experience. Just beyond the finish line of the Boston Marathon, on Boston's bustling Boylston Street, sits the first New Balance experience store to hit the city.
Shopping at this New Balance location brings the brand to life. Everything from the decor to the technology focuses on New Balance's past, present and future by incorporating elements of their heritage into every aspect of the store, while allowing shoppers to see where New Balance is headed.
With over a century behind them, New Balance knows how to produce a quality product that consumers love; with this store, New Balance succeeds in bringing life to a retail location. Check out the artistic imagery, explore the engaging digital technology elements and watch a live manufacturing feed showcasing the company’s local manufacturing capabilities.
This store offers complete wardrobe selections, so you can be outfitted in New Balance's best from head to toe. Here, you'll be hard pressed to leave empty-handed. First, explore the available styles to see what suits you; visit the Innovation Area, where you'll find the brand’s newest, innovative performance product offerings. Or browse the Lifestyle Area, where you'll find the brand’s current and heritage running looks.
New Balance's 990 shoe style — Photo courtesy of New Balance
Included in this store is the New Balance 990. This iconic style is the latest edition of one of the longest-running athletic shoe series in the industry. This updated sneaker is an enhanced version of the original 990 that debuted in 1982, and has enjoyed being a 30-year favorite of New Balance fans.
Then, check in with a Fit specialist, who will ensure you're happy with your purchase. These experts go beyond measuring your foot to explore every aspect of your foot's shape, size and gait, so that you'll have the bonus of comfort alongside style. Yet one more reason to shop local at New Balance.
