This newly opened beach club premiered on Playa El Médano in July 2016, taking over the site formerly occupied by Moxitos. Although technically an offshoot of Bar Esquina, the popular bar and eatery at the nearby Bahia Hotel and Beach Club, SUR is a destination drinking and dining spot in its own right thanks to Executive Chef Andres Bracamontes' superb pan-Pacific, seafood focused menu (think ceviches, tiraditos and sushi rolls). Creative cocktails and a Champagne corner only add to the tropical seaside ambiance, as does an onsite boutique featuring swimwear and souvenirs, lounge chairs, a rooftop party spot, and a raft of activities options. Yoga classes are a morning staple, and SUR is now the go-to place for stand up paddle boarding rentals.