Exotikite specializes in kiteboarding apparel, rentals and lessons. Their shop is located in the small East Cape town of Los Barriles, where the Lord of the Wind Showdown is held every January. The Lord of the Wind is one of, if not the, world's premier kiteboarding competition, and Los Barriles is a popular destination for extreme water sports aficionados from November through March, when the strong El Norte winds blow down the Sea of Cortés. In addition to boards, wetsuits and sunglasses, the shop also offers espresso drinks and free Wi-Fi internet access. It's a block away from the town's two top hotels, Palmas de Cortez and Martin Verdugo's, steps away from the best taquería (El Viejo), and a short walk from the beach.