Cancun Palace will become a Hard Rock Hotel in 2012. — Photo courtesy of Cancun Palace
In late-October 2011, Hard Rock International announced that they were teaming up with Palace Resorts to rebrand several of the current Palace properties in Mexico. Throughout 2012, four Palace Resorts hotels will be transformed into Hard Rock Hotels. In Cancun, the incredibly popular family resort, Cancun Palace, will become a Hard Rock Hotel in early 2012. At this time, no official date has been announced, but some signs point to the change being made by mid-March. The new hotel name will be Hard Rock Cancun and it will be the first Hard Rock Hotel in Mexico.
Renovations are currently underway at Cancun Palac, and the hotel will remain open while all changes and upgrades are being made. The lobby will be remodeled, a Brazilian steakhouse will be added, and of course, several guest rooms will be converted to Hard Rock's signature Rock Star Suites, which will feature rock 'n roll memorabilia.
Other Palace Resorts, in Mexico, that will become Hard Rock Hotels are the Aventura Spa Palace and the Aventura Cove, in Riviera Maya, and the Vallarta Palace, in Puerto Vallarta. The two neighboring resorts, in Riviera Maya, will become one mega-resort, called Hard Rock Riviera Maya and the property in Puerto Vallarta will be called Hard Rock Puerto Vallarta. The Puerto Vallarta resort is slated to begin operating as a Hard Rock Hotel in Spring 2012, but the Riviera Maya property is not expected to make the switch until Fall 2012.
All of the Hard Rock Hotels, in Mexico, will have an ongoing schedule of live concerts as well as celebrity parties. Hard Rock International says the new resorts will be "ulimate all-inclusive properties".