Happy Happy Joy Joy

Happy Happy Joy Joy is located in Midtown Reno just south of downtown and is the place to take a kid or be a kid. The walls and ceiling of Happy Happy Joy Joy feature a wall of Vans shoes (named Shoezilla), unicorns and tangible white, fluffy clouds. In the middle of the shop are soft, plushy chairs for both tired adults and small children. The store sells a wide range of fun toys, books and comic books, novelty items and gag gifts, board and card games, Star Wars figurines, action figures, greeting cards and plushy items for infants. The store is tactile and comfortable with locally made art on the walls, and will sometimes feature special holiday events and various Reno crawls.