The Frontier Restaurant, in the main hub of activity on the University of New Mexico's campus corner, is an Albuquerque landmark, in business over 40 years. Because of its wide range of hours (5 am to 1 am), it is possible to have breakfast any time of day or night. If you have a sweet tooth, the cinnamon rolls are famous here for being extra huge, extra gooey and extra cheap. The Frontier has kept their prices very low to accomodate the large student population that makes up most of its customers. But you will definitely see all walks of life here. Its clientele is as varied and funky as its interior, with its one room full of just John Wayne art. Most New Mexicans order the wide range of Southwestern breakfasts, such as huevos rancheros or breakfast burritos. Tortillas are homemade and customers like the food and casual atmosphere.