Anthony Mazzei Jr. and his wife Aurora love to talk about their business. Anthony jokes that he goes on and on because there's unlimited coffee around. But we think it's more than that.
In a city that can verge on the impersonal, their store Fair Folks & a Goat is casually personal. Members know each other's names. It is community-based retail.
But it is also New York, so personal is going to cost you. However, the membership fees come with a literal perk: unlimited coffee for $25 a month. Beat that, Starbucks!
This is where the magic happens at Fair Folks & a Goat — Photo courtesy of Daniel Graindorge / Fair Folks & a Goat
Both a cafe and a unique store, Fair Folks & a Goat offers a combination that is "a nod to the meeting house old-school cafes of Greenwich village and this hidden garden apartment in a classic Italian-American neighborhood," says Anthony.
"The name lends itself to the story we are aiming to tell. Aurora and I have always thought of the brand and business as a narrative, a folk tale, something anyone could (hopefully) enjoy," he adds.
The cozy interior of the attached shop — Photo courtesy of Daniel Graindorge / Fair Folks & a Goat
When asked if he feared the potential repercussions of allowing people to caffeinate themselves to their heart's content, Anthony remarks, "This is where the goat comes in. We let the goat worry. I'm sure someone has had the equivalent of $25 dollars of coffee in a single day at one of our shops. In fact, it was probably me! The easiest comparison I can make is to how an insurance company measures risk. It's not much more complicated than that."
Are you in the market for a Goat New York hat? — Photo courtesy of Daniel Graindorge / Fair Folks & a Goat
There's also a small food menu and beer and wine on offer. Don't go expecting the beer and wine to be unlimited, but they do have great happy hour specials, which is awfully kind, as the delicious cold brew coffee, lemonade and tea are generous enough.
They do expect you to drink one at a time, in case you're planning to be awake forever. It's a way of saving yourself from yourself.
While many freelancers park their laptops while hammering out their day's work, others come for the events, such as art exhibits and live performances.
Aurora is the buyer of the diverse retail products that are on sale, which range from paintings to furniture to clothing like an "Amazon leaf wrap dress." She knows her stuff, with a resume that includes working in the buying department of the Museum of Modern Art design shop. Her creativity shines through the beautiful, hand-crafted items on display.
And in case you were wondering, you can get yourself a goat pillow here.
In case you need to know what you're looking for — Photo courtesy of Daniel Graindorge / Fair Folks & a Goat