When Ourivesaria Aliança closed last year, there was uncertainty about its future. The celebrated Lisbon jewelry store had enjoyed a presence in the city for over 100 years, but the building it was situated in required long overdue refurbishment, and work began in earnest on February 15, 2012.
Aliança was founded in 1909 and features one of the most striking and ornate interiors of any business establishment in Lisbon. The decoration is pure Louis XV; all gilded filigree woodwork, finely crafted late 18th-century mirrored display cabinets and a ceiling embellished with images of smiling cherubs floating on cotton wool clouds. The store’s façade is surmounted by elaborately carved stonework and the windows framed by handsome dark wood paneling. No wonder Aliança is listed as a building of cultural significance.
The beautiful interior of Tous Rua Garrett Lisboa — Photo courtesy of Paul Bernhardt
With restoration of the building complete, the store was reopened to great fanfare earlier this year, with fears for its future allayed by the fact that upscale Spanish designer house Tous now occupies this remarkable salon.
Tous has added a glossy veneer to the interior, using hidden spotlights to illuminate the walls and display cabinets, and the store is now known as Tous Rua Garrett Lisboa. Otherwise, the glorious fin de siècle ambiance has been carefully preserved.
Customers can browse an exclusive array of pendants, bracelets, earrings and brooches, among other fashionable pieces. There’s a fine collection of watches to choose from, and the brushed leather handbags are a riot of style and colour. Accessories include caps, gloves, scarves and shawls. And for that fresh and fragrant appeal, Tous has a wide selection of perfumes and colognes.
And to really underline this notable shopping experience, the previously off-limits rear salon - Salão de Exposição – is now part of the extended floor plan and is as majestic in appearance as the adjoining room.