Tang Tang Tang Tang (TTTT) – sung to the opening bars of Beethoven's Fifth Symphony – is a lifestyle concept store located in the heart of Hong Kong. This shop sells its own branded products, which cater to the immense rising middle class of China. With high spending power, these bright, ambitious and driven consumers promise to be the future.
Situated in a Chinese heritage tong lau – a gracefully designed building that hangs over the sidewalk, providing shelter from both sun and rain – in Wan Chai, the store delivers affordable luxury in a wide range of unique products, with modern Chinese appeal.
Tang Tang Tang Tang in Hong Kong showcases a host of surprises — Photo courtesy of Tang Tang Tang Tang
The interior is designed to resemble a home with a sitting room, dining room, open kitchen, bathroom, bedroom and dressing room, where customers will find TTTT's hand-painted lamps, silver photo frames, innovative rice cookers and toasters, fine bone china, travel bluetooth speakers for wash bags, luxury bedding and silk sleepwear featuring TTTT’s signature zodiacs.
Tang Tang Tang Tang is the brainchild of one of Hong Kong's best-known tycoons, Sir David Tang, whose biography is just as exciting as TTTT's wares. He was born in Hong Kong and educated locally and at boarding school in Britain, where he read philosophy at university and attended law college.
In 1983, he lived in China and taught at Peking University. He worked in oil exploration off-shore China and gold mining in Africa and Australia. He founded Shanghai Tang, China Club, Pacific Cigars, China Tang, ICorrect and, of course, Tang Tang Tang Tang. He was also director and adviser to Blackstone, Tommy Hilfiger, the Savoy Group of Hotels and British Airways.
Sir David has translated his extensive experience in business into TTTT, which is one of Hong Kong's most exciting stores.
Overseas visitors may find it very useful to drop by for a one-of-a-kind souvenir, such as a silver-plated candle holder or wine stopper, a leather sunglasses pouch or an umbrella wittily decorated with cockroaches. There's an extensive selection of tableware, including chopsticks, zodiac plates and silver-plated salt and pepper shakers.
One of the real pleasures of shopping here is interacting with the staff, who obviously enjoy working in such refined surroundings. They're always eager to advise on the various items on sale.
TTTT is extremely popular with young Chinese professional couples from the Mainland, who call here to get an idea of modern furnishings and accessories, and rarely leave without having made some substantial purchases.
All in all, this is a really fun place to shop.