Explore Greenville
BMW Zentrum
10Best Says
A certain crescent-shaped building is destined to catch the eye of anyone driving down I-85 in between Greenville and Spartanburg. This 28,000-square-foot complex is the Zentrum, a museum celebrating... Read More
A certain crescent-shaped building is destined to catch the eye of anyone driving down I-85 in between Greenville and Spartanburg. This 28,000-square-foot complex is the Zentrum, a museum celebrating both the history and future of BMW. Adjacent to BMW's only assembly plant in the U.S (and the company's largest the world over) there is indeed much to celebrate. Renovated and redesigned in 2016, the Zentrum showcases a fleet of BMW vehicles from throughout the company's storied history, including models manufactured here in the Upstate. A towering 25-foot-tall video wall presents commercials, product films and behind-the-scenes footage from the factory next door, all in high definition. The Zentrum also includes a gift shop, a cafe and meeting space but admission itself is always free.
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Hours:
- Mon-Fri 9:30am-5:30pm
Admissions:
- Free
EXPERT TIPS BY:
Brett Barest
Greenville Local Expert
- Free Things to Do: "Factory tours are currently on hold due to a billion dollar expansion, but the Zentrum is still very much open to the public."
- Best Attractions & Activities: "Factory tours offer an expanded view of the facility but just remember reservations are required."
- Best for Free Things to Do Because: BMW's only assembly plant in the U.S. is located in the Upstate, meaning you won't find anything like the Zentrum anywhere else.
- Recommended as Best Attractions & Activities Because: With the engineering and artistry invested into BMW's vehicles, the Zentrum is both an art museum and a history museum for gearheads.
