Sweden meets Spain, sort of. And I’m not talking about Madrid's three Ikeas.
Located in Madrid’s trendy Chueca neighborhood and steps away from the city’s coolest shopping boulevard, Fuencarral street, a unique new clothing and accessories store has sprung up: Malmo.
Blue tile in Madrid — Photo courtesy of Ismael Valladolid Torres
Malmo opened its doors in October 2012 with a focus on sustainable, independently designed women’s and men’s clothing, jewelry, shoes and accessories, as well as beautiful vintage pieces. The store takes its name from the city of Malmo in Sweden as well as its sort of Swedish aesthetic with the store’s light tones, use of wood and modern, earthy feel.
Malmo features a number of independent designers (like Saako, Isalda, HiLoSoFia and elSuso), each with their own dedicated space to entice customers. (For that reason, it’s a good place to check out new work and new independent trends.) Here wooden crates were divided and repurposed as display cases, shelves and clothing racks: the most evident example of the sustainable theme.
In the vintage section of the shop, you will see clothing from familiar names like Lanvin and Armani as well as Spanish classics like Elio Berhanyer.
You can find Malmo in Madrid on Hernan Cortes street at number 14, or call +(34) 915229307. The shop occasionally hosts cultural events, too, such as screenings for film festivals.