At Imogene + Willie, the art of denim is embraced to the fullest. Owners Carrie and Matt Eddmenson opened up in an old gas station space in 2009, and denim devotees have sworn by them ever since. Of course, it is always great when some of those devotees are famous, like Dan Auerbach of the Black Keys. If anything trumps the quality of product, which is housed across town at the equally-industrial Marathon Village, it is the customer service, which is noted around town for being some of the most friendly and accommodating.