East Side Story has quite a story of its own. In 2012, writer Chuck Beard entered his idea for what would become East Side Story into a nationwide idea contest titled Launch that was put together by Nashville's own Proof Branding Solutions. East Side Story won, and after snagging a brick-and-mortar location when there was an opening at The Idea Hatchery on Woodland Street, they opened their doors. The bookstore is filled with local literature-based artwork and shelves of locally written books. Come back often as they constantly rotate and display photos of artwork and reviews of the current books on the shelves.