When people come to Austin, they usually think music and Waterloo records is the Mecca where music lovers come together. Waterloo Records is noted for its knowledgeable staff and an emphasis on customer service. The store prides itself on "catering to the music consumer" and features a ten-day return policy for goods in new condition. It regularly hosts events featuring live performances by both local and nationally-known artists. It has been awarded "Best Record Store" awards nearly every year since it opened. In addition to local acclaim, Waterloo Records is often listed alongside similarly iconic music stores as one of the best record stores in the US.