London already has the London Eye sponsored by British Airways, where your 'flight' time iss about 30 minutes and you progress in a sedate fashion around the big wheel looking out over the Houses of Parliament, the river Thames, and on a good day, much of London from the top.
The view from the Emirates Air Line over London — Photo courtesy of Karen Roe
But now at the other end of the centre, down in the South East, Emirates airline has opened a cable car. Flying you across the river, suspended by a high wire, the cars go from the Royal Docks to North Greenwich, right over the O2 Dome.
One of the Cable Cars over London — Photo courtesy of Karen V Bryan
Weather permitting, it flies most days, and you can pay for your ticket using your London Oyster card, the best way of getting around with public transport in the capital. The Oyster card gives you a slight discount on the price, which is meant to indicate that you can use this, not just as a novel tourist attraction, but actually as a means of getting from A to B.
The cable and cable cars across the Thames — Photo courtesy of Martin Pettitt
The cars link up with local public transport services like the river clippers, the DLR, the tube and local buses. The Emirates sponsorship deal is worth 36 million pounds over 10 years, and the company is now also looking for EU funding. Stratford, which is not far away, has an international train link to the Continent, and City Airport is also nearby, so the company is definitely hoping to be part of London's transport system and offer something unique to Londoners and visitors alike. To this end, the company states that the cable car will help regeneration in the South East of the city, bring in visitors and ease congestion on the Jubilee line which runs part of that route underneath the Thames. Above all it's a fun flight across the river, with great views. What's not to like?