Champagne house Maison Krug is launching its Krug & Krustacean pop-up in September in collaboration with the newly opened Beast restaurant in London. Krug & Krustacean will be open on London’s South Bank from Sept. 3 through Sept. 7, 2014.

Glasses of Krug Grande Cuvée will be served with fresh Norwegian king-crab claws or king-crab club sandwiches for the ultimate luxurious food experience.

The king crab is the star of the show at Beast, so a pop-up serving the king crab and a glass of Krug sounds enticing. Decadent? Of course. Necessary? Maybe not. Worth a try? Absolutely!

Enjoy the Krug & Krustacean menu inside a glass “seafood shack” along the South Bank of the River Thames. Lunch and dinner reservations for Krug & Krustacean will be accepted during six time slots. Lunch reservations will be at noon, 1 p.m. and 2 p.m., and dinner seating will be held at 5 p.m., 6 p.m. and 7 p.m. The experience costs £40 per person.

Krug and Krustacean in London — Photo courtesy of Krug

What about the ones behind this foodie event? Beast is a new restaurant specializing in Norwegian king crab and Angus steak. Apart from a couple of starters and desserts, these are your only options. The price is a minimum £75 without drinks.

Beast is the latest concept from Goodman - a successful group of steak restaurants serving the best steaks in London - which also owns the Burger and Lobster mini chain serving, yes, just burgers or lobsters. These guys know how to make giving you very few choices into a successful venture.

The set up at Beast involves large communal tables where you will share your dinner with other guests, unless you book the entire table for your group. 

As for Krug, this isn't their first foray into pop-up events in London; last December they partnered with Pierre Koffman from Koffman's at The Berkeley to create the Krug Kreperie pop-up, where you could try a selection of six crepes (three sweet and three savory) with a glass of Krug Grand Cuvée for £35.

In a city with so many good restaurants as London, it takes something to stand out, and this pop-up between Krug and Beast certainly does that. While £40 may seem expensive, it gives guests the chance to experience an exquisite champagne and a new, cool restaurant for a fraction of the price of buying a bottle of Krug at the restaurant.

We now just need to rely on the British weather to make sure it stays sunny, and it will be a wonderful pop-up experience!

For more info about Krug & Krustacean, visit Krug's website.