Situated in the heart of Sloane Square and one of London's richest boroughs, the Royal Court Theatre, has been dubbed by the magazine 'Harpers and Queen' as 'London's Coolest'. The theatre specialises in putting on plays by new writers, and new work, and has a great young playwright programme too. So important is the theatre in promoting new voices that the New York Times called it the 'most important theatre in Europe'. The theatre also runs an exchange programme, bringing new young writers to London and sending them to other countries to allow as much cultural learning and promotion as possible. The Royal Court boasts Britain's first National Theatre Company, and places writers at the heart of what they do. They like to challenge the artistic, social and political orthodoxy of the day, and they do so from the plush surroundings in the heart of the Establishment.