Roka fits in beautifully with its Fitzrovia neighbors. There's something elegant almost Edwardian to its atmosphere, and you wouldn't be surprised to find London A-listers drifting through its doors. It's sleek and welcoming, and its offerings of fish and shellfish is near impossible to rival. Roka's Premium Tasting Menu will get you delicate treasures like yellowtail sashimi with yuzu-truffle dressing and naka kaki Irish oysters with ponzu and chili daikon. Or for something more indulgent, try the rice hot pot with king crab and wasabi tobiko. It's a different vibe entirely from the new ramen pop-ups and the financial district's in-and-out sushi counters. It's seasonal and stylish, and the perfect afternoon indulgence.