Small Is Beautiful in London at These Boutique Hotels

There are boutique hotels tucked away all over the capital.  In converted London townhouses, and down the back streets behind some of London's biggest sites.  

From the more traditional Dukes Hotel designed in classic English style where they make their world famous Martinis to the super stylish 45 Park Lane, sister hotel to The Dorchester, with its Wolfgang Puck steak restaurant, CUT, Mayfair offers many boutique hotels to rival the larger grande dame hotels.

For something more quirky, the Zetter Townhouse in Clerkenwell should be on your list with its cool design of mismatched items and artefacts gathered from travelling around the world. For a sumptuous design, visit Blakes Hotel in Chelsea - Redesigned by Anouska Hempel, this little gem takes you on a journey through India, Thailand, China, Indonesia, Egypt, and Italy.

Firmdale Hotels has a collection of boutique of hotels in London with two of them making this list. One of our favourites is the Covent Garden Hotel has dressmaker models as signature designs in every room, along with paisley and sumptuous fabrics, creating a homely atmosphere in Covent Garden.

Read on for our other suggestions for top boutique hotels, including Dean Street Townhouse and Hazlitt's in Soho and The Rookery in Clerkenwell.



Hazlitt's is full of character, and is so sought after, it doesn't even need to advertise. Its success is based on word of mouth alone. Dark walled bedrooms give it a great Gothic feel but luxury is not spared here either. The hotel gets its...  Read More

Dean Street Townhouse
Photo courtesy of Dean Street Townhouse


Dean Street Townhouse is a boutique hotel and restaurant from the Soho House Group, located on, believe it or not, Dean Street in Soho. Bedrooms are classified as Tiny, Small, Medium and Bigger, designed in hand-painted wallpapers,...  Read More

45 Park Lane - Dorchester Collection
Photo courtesy of 45 Park Lane


If the location on Park Lane isn't enough, then the Damien Hirst artwork and Wolfgang Puck's restaurant CUT surely must be! Just steps away from sister hotel The Dorchester, 45 Park Lane has contemporary interiors designed by New York-based...  Read More

Blakes London
Photo courtesy of Blakes Hotel


Blake's is boutique London at its international best. Redesigned by Anouska Hempel, this little gem takes you on a journey through India, Thailand, China, Indonesia, Egypt, and Italy. Decadence, abundance, dark mysteries and beautiful silks...  Read More

The Hari
Photo courtesy of Thompson Belgraves


Belgraves brings a little bit of Brooklyn to Belgravia. That's a lot of the letter B, but just one more needs to be added, BOUTIQUE. If you want to still pretend you're in New York, with cool contemporary fixtures and fittings, and super...  Read More

The Rookery Hotel
Photo courtesy of The Rookery


The Rookery is a small boutique hotel in Clerkenwell where you'll find a world of period charm. The rooms are traditional with four-poster beds, bookcases and rugs. Polished wood panelling, stone flagged floors, open fires and genuine antique...  Read More



I love the Zetter Hotel and Townhouse. Even if you don't need to stay here, there's great service and a wonderful atmosphere in the bar, which is like a Georgian or Victorian gentleman's private club. Mismatched comfy sofas and armchairs line...  Read More

The Soho Hotel
Photo courtesy of Soho Hotel, London


The Soho hotel with its twinkly porch lights just welcomes you in. Then wham, as you get inside, you're met by a 10ft cat sculpture. Trendy quirks, great design and pleasing surprises take you in to a kind of Alice in Wonderland world of...  Read More



The Covent Garden Hotel works hard at its boutique flavour. Dressmaker models are signature design additions in every room, along with paisley and sumptuous fabrics, this hotel works hard to create a homely atmosphere and a haven from the busy...  Read More

Dukes Hotel
Photo courtesy of Dukes Hotel


Dukes Hotel combines English charm with efficiency and an understated sense of luxury. The beautiful front leads into a space that feels more like an elegant home than a hotel, with a focus on comfort and elegance. Dukes Bar is world famous...  Read More


Meet Emyr Thomas

Emyr founded London-based luxury travel and concierge service Bon Vivant in 2009 and it’s his business to know London inside out: the city’s best hotels, restaurants, bars, sights and activities...  More About Emyr