Hatton Garden is the perfect place to shop for jewellery in London. There are over 50 jewellers gathered in one small street and the surrounding area. You can buy everything from antique to spanking new jewellery, gold, diamonds, rubies, emeralds, silver, rose gold, white gold, black diamonds, saphires and various other gemstones. You name it, they've got it. The area has been the centre of London's diamond and jewellery trade since Medieval times and got its name from Sir Christopher Hatton who was awarded his title by Elizabeth I. This tradition used to be repeated right across the city of London with each small cluster of streets centre to a different trade or manufacturing type. Now, London is much more diverse but Hatton Garden has remained and diversified. It's now also home to part of London's creative industries.