Violet was founded by Claire Ptak, formerly a pastry chef at Chez Panisse in Berkley California. From there, she founded Violet in East London, first selling cakes at Broadway market, and regularly selling out, and then opening her little shop on Wilton Way in Hackney. The unassuming white building is beautifully styled, like Claire's cakes, and other work as a food stylist for chefs such as Ottolenghi. She is the author of several cook books, and makes sure that you can top up your American baked goods craving in the heart of Hackney. Totally worth it., despite the price. Claire uses organic products, fresh fruit purees to flavour her creations, espresso and valrhona chocolate. They might be loaded with calories, but they are totally worth it, and very easy to digest.