I love John Lewis. 'Never Knowingly Undersold' is their motto, so you can be sure, that you'll not only get expert advice, but if you find the same item cheaper somewhere else then you can also go back and get your purchase reduced. This is a real family shop, and the ethos behind the store is of one big family too. One of the rare examples today of a cooperatively run shop, every staff member has a stake in the business, and it shows. Staff are polite, helpful, knowledgeable and friendly. It's a pleasure coming here, whether you need to pick up a quick gift, a new washing machine, some fantastic bedding, furniture for the house or stylish clothes. They do warranties for all the goods they sell so you can be sure even if there is a problem, they'll look after you later too. TUBE: Oxford Circus