Vintage, Couture and High Street: London's Best Shopping

London is, quite simply, where the world's trendsetters come to define style. It's got the art students, posh fashion patrons, bloggers, and textile culture to make London style, and especially London Fashion Week, utterly iconic. It's been the home of Alexander McQueen, Stella McCartney, and every single Delevingne of note, and no visit to London would be complete without a shopping day (or three). We've narrowed down our top picks in menswear, womenswear, vintage, and new up-and-comers who will have you looking your absolute best. Maybe you're sticking to the high street and need to learn to navigate the crowds. Maybe you're seeking out the brightest new talent on the design scene. And maybe you're trying to find tested and true classics, the kind that are actually not "classic" at all. All of our selections have an eye for quality and thoughtful sourcing, invention and the kind of remarkable aesthetic that makes this ten stand out from the rest (and trust us, that kind of selection is no easy task). If you have a look in mind, there will be a storefront and eager shopgirl/boy desperate to style you til the cows come gome, so bring your plastic and forget about the exchange rate.



Luna & Curious has been offering east Londoners some of the most rare finds in home, beauty, and apparel since it opened its doors in 2006. They're a self-described "hotbed for new talent and the place to discover new brands, be these local...  Read More



Rokit is the heart and soul of Brick Lane's shopping culture, and its cozier space means that you won't lose hours of your precious holiday time. Their selections are always young and fun, with suedes and statement jewelery, as well as the...  Read More



There can be no mention of London shopping without a mention of the Topshop flagship store by Oxford Circus. Whatever your opinion of the high street brand, their three-storey megastore is more like a small city than a shopping outlet, with...  Read More



Vivienne Westwood is to London fashion what Jackson Pollock is to American art, what Jacques Pépin is to French food, what Kate Middleton is to European aristocracy. She's the iconic and groundbreaking designer who gave London its edge in...  Read More



It's a boutique and an ethos, and one that's a refreshing alternative to the disposable seasonal trends of the high street. "The ethos of taking a traditional item & reworking it to create something modern gives a timeless quality to the...  Read More



Vidur may be the Icelandic word for "wood", but the menswear line (launched by a mysterious, largely anonymous design-focused duo in 2012) is British through and through. It's come to embody the kind of Scandinavian minimalism which has been...  Read More



In days of old, American society girls would hop over to Paris to pick up their bridalwear. Then came the likes of Jenny Packham and London became the it-spot for finding your perfect gown, wherever you might be on the planet. At the moment,...  Read More



There's no shortage of vintage shopping in London, but Absolute Vintage has been there long before the east end was the hip behemoth that it is now. It's a massive, multicolored dream, and has a lengthy list of celeb frequenters (Kristen Dunst...  Read More

Regent Street


& Other Stories is one of those boutiques you need to get to before the rest of the world does. On the surface it's a bright, airy, two-level space full of inventive structures and subtle prints. In fact, it's the newest brainchild of the H&M...  Read More



We've praised The Bluebird for its versatile approach to dining and Chelsea-style leisure. It's a compound comprised of a swanky restaurant, a more casual cafe, outdoor space, and, of course, the boutique to end all boutiques. The ground floor...  Read More


Meet Arianna Reiche

Arianna Reiche is a London-based writer and publisher. Originally from the San Francisco Bay Area, she studied at the University of Edinburgh before working with Vice, New Scientist,...  More About Arianna