London is, quite simply, where the world's trendsetters come to define style. It's got the art students, posh fashion patrons, bloggers, and textile culture to make London style, and especially London Fashion Week, utterly iconic. It's been the home of Alexander McQueen, Stella McCartney, and every single Delevingne of note, and no visit to London would be complete without a shopping day (or three). We've narrowed down our top picks in menswear, womenswear, vintage, and new up-and-comers who will have you looking your absolute best. Maybe you're sticking to the high street and need to learn to navigate the crowds. Maybe you're seeking out the brightest new talent on the design scene. And maybe you're trying to find tested and true classics, the kind that are actually not "classic" at all. All of our selections have an eye for quality and thoughtful sourcing, invention and the kind of remarkable aesthetic that makes this ten stand out from the rest (and trust us, that kind of selection is no easy task). If you have a look in mind, there will be a storefront and eager shopgirl/boy desperate to style you til the cows come gome, so bring your plastic and forget about the exchange rate.