Knightsbridge's modern borders are rather blurred between Kensington and Chelsea and the edges of Hyde Park and Belgravia to the East. The area morphs in and out rapidly, taking in bits of Belgravia, Kensington, Sloane Street, the museum stores of South Kensington and even bits of Notting Hill, although that is not strictly Knightsbridge. What is easier to define is Knightsbridge's USP, it's high octane glamour and serious wealth. Knightsbridge's department stores, Harrods and Harvey Nichols say it all, temples to modern consumerism, these are places that do giant size walk in dolls houses, working mini Ferrari style cars and all the designer names you can think of. Modern, edgy opticians, Cutler and Gross that grace the fashion catwalks have their headquarters in Knightsbridge. Their cool white design stores, vintage British design combined with modern technology epitomises what Knightsbridge is all about. If you haven't quite got a deep enough purse for all this luxe, then you can still take home a small bit of feeling special by indulging in a Rococo chocolate or Hummingbird bakery cupcake. If baking takes your fancy more than actually eating, then head to Divertimenti, the ultimate cooking store and cook's paradise where you really can buy every gadget known to man (and woman) and sign up for cookery courses too. Have fun shopping.