Hoi Polloi

Ace Hotel is the place to stay in NY's Midtown, so when it opened up its first UK branch in Shoreditch, it already had a placard of cool credentials. Tourists aside, the locals have come in on the action, hitting up the all-day brasserie Hoi Polloi for the casual, affordable dining from breakfast to cocktail o'clock. Enter via the flower shop, and you'll find yourself in this retro dining spot with Scandi style, good tunes and a sociable vibe. The soundtrack is a mix between electro and old school classics, but they keep it low for conversation's sake. The menu is seasonal modern British with the occasional contemporary twist and the cocktails have whatever artisan spirit everyone is now drinking.