One of Beijing's longest resident music and nightlife fans has turned his passion for sports and nightlife into a profitable, enjoyable business. Badr, the owner and genius behind Cu Ju, offers a wide selection of imported rums from around the globe.
Why Cu Ju is Special:
Badr's aim is to eventually have the most impressive and wide-reaching rum collection in the capital of China. A lofty aim and one that the booze expert is sure to accomplish. In addition to the plethora of rums, Cu Ju features imported beers from the USA, Europe and Asia at affordable, competitive prices. Unlike many of the fancier bars in the Sanlitun Bar Area, Cu Ju focuses on keeping community part of the equation. You can't walk into the tiny bar and not feel an instant connection with the sports on the multiple screens, or the rowdy, eccentric crowd of sports fanatics cheering and screaming at the screen.
What Sports Cu Ju Highlights:
Unlike many non-American sports bars, Cu Ju promises to give fair coverage to the Yankee sports like American football and possibly even baseball. This is a huge transition from the normal European football games that air in every other sports bar in the city, and it's sure to attract a wild crowd of rowdy American football plans. Aside from the American sports, Cu Ju will air rugby when the big games are on, and of course the Olympics during those epic years. If you have a sport you're craving, just let the owner know and he'd be happy to fit it into his cycle if you can bring in enough people with you to enjoy the games.
Where to Find Cu Ju:
The Beijing hutongs are a tricky maze of alleys and dead ends. Finding Cu Ju can be a trial, but it's worth the hunt. From Subway line 5 exit at Zhangzizhonglu and head north on Dongsi. Head West on XiGuan Hutong. You'll find Cu Ju down that alley. If you're unsure where it is, just follow the roar of rowdy sports fans from the subway.
