Tree-lined Parizska Avenue is Prague's answer to the Champs Elysees. Fashion houses rub shoulder with elegant boutiques; add to this trendy cafes and chic restaurants, and you understand why this shady avenue is reminiscent of Paris. Meanwhile, Dusni and Dlouha Streets, close to Parizska Avenue, are famous for well-known and up-and-coming Czech fashion designer boutiques.
Twenty-five years of market economy has turned Prague into a trendy fashion city with young, enthusiastic fashion designers.
Shopping in Prague should include a stop at Dior, 5 Prarizska Ave. — Photo courtesy of Marianne Crone
International Brands
Pariszska Avenue just off Staromestske namesti – Old Town Square – is heaven on earth for all designer shopaholics hunting for smart fashion and accessories. This avenue brims with prestige brands.
Cartier, Pariszka 2, is the number one stop for lovers of all that sparkles and shines, closely followed by Bvlgari, Pariszka 15, whose jewelry will look gorgeous around your neck and in your ears.
Hermes, at Pariszka 12, is famous for its silk scarves that don't take up much luggage space. Halada, Pariszka 7, is the place to be for all fans of sparkle and shine. Its fine jewelry is second to none.
If your wallet allows you, pick up some fashion boots from Gucci, Pariszka 9, or shiny bags from Louis Vuitton, Pariszka 13. Visit Dior, Pariszka 4, for fragrances and eclectic fashion with swoon-inducing price tags or Burberry for classic raincoats.
If writing is your passion, check out writing instruments at Montblanc, Parizska 9, or stock up on their watches, leather bags or sunglasses.
Czech Fashion Designers
Let Klara Nademlynska, Dlouha St. 3, inspire you; they've got blouses, dresses and tunics – some embroidered with Swarovski crystals. Feminine, edgy and the perfect fit sums up the Tatiana label by fashion designer Tatana Kovarikova, Dusni St. 1.
Jaraslova Prochazkova, Vodickova St. 36, uses sophisticated colors and patterns. Her collection is bold yet wearable, top quality and perfect craftsmanship.
Fashion Boutique Hana Havelkova, Dusni St. 10, is a place to cherish. This fashion designers offers a stylish collection of graceful designs that are easy to wear and timeless.
Run by two sisters, Pavla & Olga, Vlasska St. 13, specializes in bright and affordable fashion. Color is their hallmark, and the word boring doesn't feature in their vocabulary.
Prague Fashion Museum
After having rifled through racks of fashion clothing, visit the Prague Fashion Museum, Stupartska St. 3, which doubles as a vintage shop.
This tiny museum showcases seven decades of fashion, from 1920 to 1980. Admire evening dresses, high-heeled shoes, lace gloves and all that was fashionable in those days.
If any are to your liking, you can buy them at very reasonable prices.
Prague's fashion scene is unexpected and diverse. Fashion and fashion designers equal those in Paris or Milan. The only difference is the price tag: Prague fashion is generally very affordable.
