Air New Zealand, the official Airline of Middle-earth, has pulled out all the stops in preparation for the upcoming release of The Hobbit: An Unexpected Journey. in one of their most ambitious endeavors, the airline adorned one of its 777-300 aircraft with the largest graphic ever applied to an airplane.
If flying on a giant Hobbit-themed airplane isn't enough to get you excited about the latest from director Peter Jackson, maybe you need to hear the rest of the story. All the Middle Earth fun doesn't stop with the plane graphic; once you board your Air New Zealand flight, you'll be treated to a safety briefing that you certainly won't want to ignore. Here's a sneak peak behind the scenes.
Video courtesy of Air New Zealand